Kestra is the open-source orchestration platform, 30,000 GitHub stars, $36M raised, used by Bloomberg, JPMorgan, Deutsche Telekom. We orchestrate infrastructure, data, AI, and business workflows from a single platform.
We grew to enterprise scale through community and word of mouth. Now we need to accelerate. Developer influencer marketing is the highest-leverage paid channel in the open-source infrastructure space, and we're building the function from scratch.
This is a hands-on, ownership role. You build the program, run it, and are accountable for its results.
Your missions
1. Source and qualify creators
→ Map YouTube creators, newsletter authors, podcasters, community figures whose audiences are platform engineers, DevOps leads, infra builders, data teams, technical founders.
→ Build a scoring system: audience relevance, engagement quality, growth trajectory, content fit. Maintain a ranked prospect pipeline.
→ Tools: Social Blade, Passionfroot, GitHub/Discord/Twitter signals, internal recs.
→ Monitor who other infra/dev tools companies sponsor. What's working, what gaps exist.
2. Negotiate, structure, and close deals
→ Own end-to-end: first contact, rate negotiation, contract, invoicing (net-30), follow-up.
→ Build and maintain a CPM pricing model benchmarking fair value by channel size, engagement, and placement type. Update quarterly with real deal data.
→ Build a self-serve onboarding flow so new partnerships spin up fast.
How we measure results
You own a dashboard. These are the numbers on it:
CPM (Cost per 1,000 views): Negotiate rates, pick efficient channels, cut underperformers. Sessions (Unique visits from UTM links Link placement): CTA quality, audience relevance. Sign-ups (Accounts via UTM or self-reported mention): Messaging quality, audience fit, creator authenticity. Conversion (Sessions → sign-ups %): Brief quality, landing page, targeting. Budget ROI (Spend vs. pipeline influenced): Portfolio mix, negotiation, doubling down on. winners Repeat rate (% of creators who renew): Relationship quality, fair dealing, good briefs.
Who you are
Not a generic marketing hire. We're looking for a specific type of person.
Background — one or more of these:
→ Agency vet: you ran influencer campaigns for tech or SaaS clients at a talent, media, or creator-focused agency. You know how to manage 20 partnerships at once and keep quality high.
→ Creator platform alumni:You understand the mechanics from the platform side and want to operate from the brand side.
→ Tech influencer world native: you were a creator yourself, managed creators, or worked in DevRel running sponsorship programs.
→ Dev tools operator: you did influencer or developer marketing at an open-source or dev tools company and saw what works firsthand.
Skills and instincts:
→ You know the dev/tech influencer landscape cold.
→ You think in funnels, not impressions. Views are nice, sign-ups are the point.
→ You're organized. CRM, budget tracker, content calendar, reporting template.
→ You write briefs that creators actually want to read. Clear, short, no jargon.
→ Comfortable async in a distributed international team. You don't need to be managed day-to-day.
Bonus:
→ You've used orchestration, CI/CD, or infra tools. Don't need to be a data engineer, but can hold a conversation with one.
→ Existing network of tech creators or creator managers.
→ Experience with PostHog, Dub, Hubspot, Common Room, Google Analytics and attribution tools.
Kestra is the open-source orchestration platform, 30,000 GitHub stars, $36M raised, used by Bloomberg, JPMorgan, Deutsche Telekom. We orchestrate infrastructure, data, AI, and business workflows from a single platform.
We grew to enterprise scale through community and word of mouth. Now we need to accelerate. Developer influencer marketing is the highest-leverage paid channel in the open-source infrastructure space, and we're building the function from scratch.
This is a hands-on, ownership role. You build the program, run it, and are accountable for its results.
Your missions
1. Source and qualify creators
→ Map YouTube creators, newsletter authors, podcasters, community figures whose audiences are platform engineers, DevOps leads, infra builders, data teams, technical founders.
→ Build a scoring system: audience relevance, engagement quality, growth trajectory, content fit. Maintain a ranked prospect pipeline.
→ Tools: Social Blade, Passionfroot, GitHub/Discord/Twitter signals, internal recs.
→ Monitor who other infra/dev tools companies sponsor. What's working, what gaps exist.
2. Negotiate, structure, and close deals
→ Own end-to-end: first contact, rate negotiation, contract, invoicing (net-30), follow-up.
→ Build and maintain a CPM pricing model benchmarking fair value by channel size, engagement, and placement type. Update quarterly with real deal data.
→ Build a self-serve onboarding flow so new partnerships spin up fast.
How we measure results
You own a dashboard. These are the numbers on it:
CPM (Cost per 1,000 views): Negotiate rates, pick efficient channels, cut underperformers. Sessions (Unique visits from UTM links Link placement): CTA quality, audience relevance. Sign-ups (Accounts via UTM or self-reported mention): Messaging quality, audience fit, creator authenticity. Conversion (Sessions → sign-ups %): Brief quality, landing page, targeting. Budget ROI (Spend vs. pipeline influenced): Portfolio mix, negotiation, doubling down on. winners Repeat rate (% of creators who renew): Relationship quality, fair dealing, good briefs.
Who you are
Not a generic marketing hire. We're looking for a specific type of person.
Background — one or more of these:
→ Agency vet: you ran influencer campaigns for tech or SaaS clients at a talent, media, or creator-focused agency. You know how to manage 20 partnerships at once and keep quality high.
→ Creator platform alumni:You understand the mechanics from the platform side and want to operate from the brand side.
→ Tech influencer world native: you were a creator yourself, managed creators, or worked in DevRel running sponsorship programs.
→ Dev tools operator: you did influencer or developer marketing at an open-source or dev tools company and saw what works firsthand.
Skills and instincts:
→ You know the dev/tech influencer landscape cold.
→ You think in funnels, not impressions. Views are nice, sign-ups are the point.
→ You're organized. CRM, budget tracker, content calendar, reporting template.
→ You write briefs that creators actually want to read. Clear, short, no jargon.
→ Comfortable async in a distributed international team. You don't need to be managed day-to-day.
Bonus:
→ You've used orchestration, CI/CD, or infra tools. Don't need to be a data engineer, but can hold a conversation with one.
→ Existing network of tech creators or creator managers.
→ Experience with PostHog, Dub, Hubspot, Common Room, Google Analytics and attribution tools.
