At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.
As a SeniorPerformanceMedia Manager, you will lead strategy and media buying across paid social, programmatic display, and video/CTV campaigns. This role is central to driving customer acquisition andrevenuegrowth for Bluehost.com, and requires a strategic, data-driven marketer who thrives in a fast-paced, cross-functional environment. You will own the end-to-end media planning process—from creative strategy and campaign execution to measurement, reporting, and budget planning—while collaborating closely with internal teams, creative partners, and external media agencies.
Lead omni-channel media strategy and buying across paid social, programmatic display, video, CTV, and audio channels
Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives
Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly andoptimizedbased on performance learnings
Test and scale new creative formats (e.g., LinkedIn CTV, RedditMegathreads, Quora promoted answers, influencer integrations) to support brand awareness and acquisition goals
Manage relationships with media partners including programmatic DSPs, social platforms, and agency partners
Manage campaign trafficking, audience targeting, creative rotations, and pacing across display, social, and video channels
Analyze campaign performance and drive optimizations to improve CAC efficiency, CTR, MRR, and LTV metrics
Optimizeaudience strategyacrossprospecting, retargeting, and B2B targeting (LinkedIn, web developer/IT decision-maker audiences)utilizingboth 3rdparty and 1stparty audience insights
Oversee creator and influencer video partnerships within paid media to drive engagement and acquisition
Measurement, Reporting & Budget Planning
Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies
Partner with analytics to evolve andmaintainTableau and Salesforce dashboards to trackrevenue and new customerattribution, lead gen lifecycle, and campaign KPIs
Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting
Lead budget planning, forecasting, and financial reconciliation across all paid media channels
Present performance insights and strategic recommendations to leadership and cross-functional stakeholders
5+ years of experience in paid media, with hands-onexpertisein social (Meta, LinkedIn), programmatic display, and video/CTV buying
Proventrack recordof managing large-scale media budgets with a focus on performance and growth marketing
Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk)
Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives
Experience managing influencer/creator partnerships within a paid media context
Excellent project management skills and comfort working in a fast-moving, cross-functional environment
Experience in B2B and/oreCommercemarketing; web hosting, SaaS, or tech industry experience is a plus
Experience withwebhostingor web developmentmarketing
Familiarity with MRR/LTV-based KPI frameworks and subscription business models
Experience running LinkedIn lead gen campaigns and integrating withsalespipelines
Background in integrated video strategy spanning organic social, YouTube, and paid channels
Work-life balance.Our work is thrilling and meaningful, but we know balance is key to living well.
We celebrate one another’s differences. We’reproud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together onimportant issuesand provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with employees globally.
We care about you.Weprovideexcellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
Where can we take you?We’refans of helping our employees learndifferent aspectsof the business,bechallenged with new tasks,bementored, andgrowtheir careers. Unfold new possibilities with Bluehost #OTOD!
Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.
This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.
Originally posted on Himalayas
